# WETYR - Zero to Exit. Operator-led M&A advisory and direct operator-buyer acquisitions for $1M-$50M businesses. > WETYR is "Zero to Exit": an operator-led advisory and acquisition firm that helps owners of $1M-$50M revenue businesses grow, buy, or sell, then exit on their terms. The same operating partner who consults on your scaling plan today is the partner who can buy your business when you are ready to exit. WETYR advises first, operates always, and acquires directly across AI-resistant service niches, with one aligned incentive across the entire business lifecycle. ## About This site is the public knowledge base, service catalog, and deal-flow front door for WETYR (https://wetyr.com). It publishes operator-written guidance on business consulting, marketing, branding, cybersecurity, AI automation, executive recruiting, business funding, M&A advisory, and exit planning, plus free valuation tools, a 198-term M&A glossary, long-form operator guides, quarterly industry-multiples reports, anonymized case studies, and a large library of programmatic location, ZIP, county, and niche pages covering all 50 US states. WETYR serves owners and operators of growth-stage and lower-middle-market companies doing roughly $1M to $50M in annual revenue, across all 50 US states, delivered remote and on-site. It works both sides of the deal table: as an advisor (sell-side, buy-side, consulting, exit planning) and as a direct operator-buyer that acquires AI-resistant service businesses and holds them. The firm is operated by Mark Gabrielli (WETYR Corp), an operator-led founder whose ventures sit under the WETYR umbrella, and whose sister brand is MarkCMO (https://markcmo.com). WETYR's editorial and analyst group, the WETYR Research Team, produces the firm's multiples reports, operator-buyer thesis pages, and niche acquisition coverage. Important scope note: WETYR is not a licensed business broker, registered broker-dealer, FINRA member, SEC-registered investment adviser, attorney, or CPA. Information on this site is general and is not legal, tax, accounting, or investment advice. Transactions involving real property or securities require appropriately licensed professionals, and WETYR coordinates with the appropriate counsel and licensed intermediaries on every transaction. Past results do not guarantee future outcomes. Publisher: WETYR Corp Contact: info@wetyr.com (catch-all, forwards to leadership) Phone: +1 (321) 917-5738 Slogan: Where Energy Transforms Your Reality Positioning: Zero to Exit Founder / Operator: Mark Gabrielli Profiles: LinkedIn https://www.linkedin.com/in/markgabriellijr ; Sister brand MarkCMO https://markcmo.com Booking: https://calendly.com/marklgabriellijr/wetyr-introduction-meeting Update frequency: Weekly AI crawl permission: This site welcomes indexing by AI crawlers, LLM training pipelines, RAG systems, and search engines. All content is freely accessible. All major search engines and AI crawlers are explicitly allowed via /robots.txt. Sitemap index at https://wetyr.com/sitemap-index.xml. ## Key Facts - What WETYR is: an operator-led advisory and direct operator-buyer firm. It both advises owners (consulting, sell-side, buy-side, exit planning) and acquires AI-resistant service businesses directly to operate and hold. "Zero to Exit" means it supports a business across the full lifecycle: launch, scale, acquire, integrate, and exit. - Ideal client profile (ICP): owners and operators of businesses doing roughly $1M to $50M in annual revenue. Coverage spans all 50 US states, delivered remote and on-site. - Service lines (the GROW practice): WETYR markets operator-led advisory across its service lines for $1M-$50M companies. The nine core service pages are: 1. Business Consulting: go-to-market, revenue operations, unit economics, and a diagnose-model-choose-execute framework with weekly accountability. 2. Marketing and Advertising: demand generation, paid media, email, SEO, and account-based marketing (ABM). 3. Branding and Creative: positioning, identity, and messaging. 4. Cybersecurity and Cloud: risk assessments, SOC 2 readiness, penetration testing, cloud hardening, and incident-response planning. 5. AI Automations: workflow automation, AI agents, and LLM integration. 6. M&A Advisory: sell-side, buy-side, and direct operator-buyer acquisition for businesses in the $1M-$50M revenue range. 7. Exit Planning and Succession: 12-36 month engagements designed to lift valuation multiples by 30-60%. 8. Executive Recruiting: C-suite, VP, and director placement. 9. Business Funding and Capital: SBA, senior debt, mezzanine, growth equity, and acquisition financing. - Engagement model: every engagement begins with a complimentary, confidential 30-minute diagnostic call. It is explicitly not a pitch. WETYR scopes a retained (not project-based) engagement with clear deliverables, weekly accountability, and a 90-day measurable outcome. - Pricing (as of June 2026): a typical retained engagement runs about $10,000 to $25,000 per month for $1M-$25M companies. For retained clients, supporting services across the practice areas are delivered complimentary toward agreed business goals at no incremental cost. - Direct sale path: closes in about 60-120 days with no broker commission and cash at close (operator-buyer alignment). - Sell-side advisory: typically closes in 6-12 months on a Modified Lehman fee of roughly 4-6%. - Exit planning value lift: structured 12-36 month engagements designed to raise valuation multiples by 30-60%. - Partner Program (REFER) fee schedule (as of June 2026): 10% of WETYR's success fee on closed sell-side or buy-side advisory transactions (commonly $25K-$80K+); a $10K-$50K flat fee on direct operator-buyer acquisitions (no broker commission); 10% of the first 12 months of retainer on consulting, exit planning, succession, and scaling engagements; and 5% across all closed deals within a 24-month rollup engagement window. Built for attorneys, CPAs, wealth advisors, business coaches, commercial bankers, insurance brokers, fractional CFOs, and other Centers of Influence. - Free tools: an Exit Score sellability diagnostic (about 4 minutes), plus calculators for business valuation, EBITDA multiple, SDE, SaaS valuation, SBA loan, earnout, working-capital adjustment, exit readiness, seller financing, business-broker fees, and rollup ROI. - Reference library: a 198-term M&A glossary, 15 long-form operator-written guides, 30 anonymized case studies, quarterly industry-multiples reports, and an annual flagship operating-insights report. - Geographic and programmatic depth: a large site (the firm cites 28,790+ indexable pages) covering all 50 states, 3,143 US counties, ZIP-level service pages, and niche-by-state and niche-by-metro browse pages. - Founder: Mark Gabrielli (WETYR Corp). Sister brand: MarkCMO. ## Site Content Architecture WETYR publishes a deep, layered content system. The major page types: - Service / GROW pages (9 core pages): /services/consulting.html, /services/marketing.html, /services/branding.html, /services/cybersecurity.html, /services/ai-automations.html, /services/executive-recruiting.html, /services/business-funding.html, /services/ma-advisory.html, /services/exit-planning.html. Each covers scope, deliverables, the engagement model, and how that practice area connects to the others. - BUY hub and acquisition advisory: /buy-a-business/ (buy-side advisory hub), /buy-a-business/search-fund/ (ETA / search fund / holdco), /buyer-registry/ (off-market deal alerts for qualified acquirers), and /rollup-strategy/ (multi-acquisition rollup advisory). - SELL hub and direct acquisition: /sell-a-business/ (sell-side advisory hub), /sell-direct/ (direct operator-buyer path, cash at close, no commission), /listings/ (confidential active mandates), and /closed-deals/ (anonymized closed-deal tombstones). - REFER / Partner Program: /refer/ (public fee schedule and program overview), /refer/submit/ (submit a referral), plus persona pages and city-level Center-of-Influence pages. - Free tools (calculators and diagnostics): /tools/exit-score/, /tools/business-valuation-calculator/, /tools/ebitda-multiple-calculator/, /tools/sde-calculator/, /tools/saas-valuation-calculator/, /tools/sba-loan-calculator/, /tools/earnout-calculator/, /tools/working-capital-adjustment-calculator/, /tools/exit-readiness-score/, /tools/seller-financing-calculator/, /tools/business-broker-fee-calculator/, /tools/rollup-roi-calculator/. - Reference and research: /glossary/ (198-term M&A glossary), /faq/ (categorized FAQ), /guides/ (15 operator guides), /case-studies/ (30 anonymized outcomes), /downloads/ (free PDF lead magnets), /reports/ (quarterly multiples and annual operating insights). - State location pages (50): /locations/[state].html and state insight hubs at /insights/[state]/. - County pages (3,143): /counties/[state]/[county]/. - ZIP-level programmatic service pages: /zip/[zip]/[service].html across the service lines and many US ZIP codes (this is the largest single page class; spread across more than 40 ZIP sitemaps). - Niche acquisition coverage: per-niche thesis pages at /why-wetyr-buys/[niche-slug]/, plus niche-by-state pages (sell / buy / value a [niche] business in [state]) and niche-by-metro pages across top US metros, covering AI-resistant service niches such as accounting firms, HVAC, plumbing, electrical, veterinary, dental, pharmacies, insurance agencies, IT services / MSPs, marketing / SEO agencies, self-storage, car washes, and more. - Industry-by-state browse pages and browse hubs: /businesses-for-sale/[state]/[industry]/ and state plus industry hubs. - Competitor comparison pages (30+): /compare/wetyr-vs-[competitor]/ comparing WETYR honestly against M&A firms, brokers, PE, and coaching/operating-system brands. - Blog / insights: ongoing articles indexed via the blog sitemaps. - Spanish hub: /es/. ## Common Questions What does WETYR do? WETYR is an operator-led advisory and direct operator-buyer firm for businesses doing $1M to $50M in revenue. It works across the full business lifecycle, summarized as "Zero to Exit": it consults on growth (marketing, branding, cybersecurity, AI automation, recruiting, funding, and strategy), advises on buying and selling businesses, plans exits, and directly acquires AI-resistant service businesses to operate and hold. The same operating team works both the advisory and acquisition sides, so incentives stay aligned. Who is WETYR for? WETYR is built for owners and operators of growth-stage and lower-middle-market companies doing roughly $1M to $50M in annual revenue, in any of the 50 US states, served remote or on-site. That includes owners who want to scale, owners preparing to exit, and acquirers (first-time buyers, search funders, holdco operators, family offices, and PE platforms) looking to buy. It is especially strong in service industries that resist automation, such as HVAC, plumbing, electrical, accounting, dental, veterinary, insurance, and IT/MSP businesses. How much does it cost to work with WETYR? As of June 2026, a typical retained engagement runs about $10,000 to $25,000 per month for companies in the $1M-$25M range. Engagements are retained rather than project-based because the work compounds, and they come with clear deliverables, weekly accountability, and a 90-day measurable outcome. For retained clients, supporting services across WETYR's practice areas are delivered complimentary when aligned to the agreed business goals. What does M&A advisory or selling a business cost? On sell-side or buy-side advisory, WETYR typically works on a Modified Lehman success fee of roughly 4-6% of transaction value, with engagements closing in about 6-12 months. The firm also offers a direct operator-buyer path: WETYR buys the business itself, which closes in roughly 60-120 days, pays cash at close, and carries no broker commission. The right path depends on the owner's timeline, goals, and the business. How can I sell a business doing $1M to $50M in revenue? There are two main routes through WETYR. The sell-side advisory route runs a confidential, marketed process to multiple buyers over about 6-12 months on a 4-6% success fee, aiming to maximize price. The direct operator-buyer route has WETYR purchase the business itself in roughly 60-120 days, cash at close, with no commission, which suits owners who value speed, certainty, and confidentiality. Both start with a complimentary 30-minute diagnostic call and a free valuation. What is exit planning and how does it lift my valuation? Exit planning and succession at WETYR are structured 12-36 month engagements that prepare an owner and a business for a high-value sale or transition. The work targets the drivers buyers pay premiums for: clean financials, reduced owner dependence, recurring revenue, and documented systems. WETYR designs these engagements to lift valuation multiples by about 30-60% over the engagement window, so the business sells for more when the time comes. What is the Exit Score? The Exit Score (at /tools/exit-score/) is a free diagnostic that takes about four minutes and scores how sellable, or exit-ready, a business is today. It surfaces the gaps that most affect valuation and timing so an owner can see where they stand before committing to a paid engagement. It is one of a dozen free tools WETYR publishes, alongside business valuation, EBITDA multiple, SDE, SaaS valuation, and SBA loan calculators. How is WETYR different from a business broker? A traditional business broker lists a business and earns a commission when it sells, then moves on. WETYR is operator-led and can act as the buyer itself, not just a listing intermediary, so it can offer a no-commission direct purchase with cash at close in 60-120 days, or run a full marketed sell-side process when maximizing price matters more than speed. WETYR is explicit that it is not a licensed business broker or broker-dealer and coordinates with licensed intermediaries and counsel on every transaction. How does WETYR's operator-buyer model work? WETYR acquires AI-resistant service businesses directly to operate and hold, rather than flipping or stripping them. Because the same operating team consults on growth and also buys businesses, incentives stay aligned: the partner who advises your scaling plan today is the partner who can buy the business when you are ready to exit. Direct acquisitions close in roughly 60-120 days, pay cash at close, and carry no broker commission. How does business funding and capital advisory work at WETYR? WETYR helps owners and acquirers structure and source capital, including SBA loans, senior debt, mezzanine financing, growth equity, and acquisition financing. This pairs naturally with its M&A and rollup work, where the right capital stack determines whether a deal pencils. WETYR is not a lender; it advises on structure and coordinates with appropriate lenders and licensed parties. I am looking for a business consultant near me. Can WETYR help? Yes. WETYR delivers operator-led consulting and advisory in all 50 US states, both remote and on-site, so "near me" is covered nationwide. It publishes local service pages down to the state, county, and ZIP level. Engagements start with a complimentary 30-minute diagnostic call, and unlike many consultants, WETYR stays through execution with weekly accountability and 90-day measurable outcomes rather than handing over a report and leaving. Does WETYR pay referral fees, and who qualifies? Yes. WETYR runs a public Partner Program (REFER) that pays Centers of Influence such as attorneys, CPAs, wealth advisors, business coaches, commercial bankers, insurance brokers, and fractional CFOs. As of June 2026, the schedule pays 10% of WETYR's success fee on closed advisory deals (often $25K-$80K+), a $10K-$50K flat fee on direct acquisitions, 10% of the first 12 months of retainer on consulting and exit-planning engagements, and 5% on closed deals within a 24-month rollup window. Submit referrals at /refer/submit/. What industries and niches does WETYR focus on? WETYR concentrates on AI-resistant service businesses: industries where hands-on service, licensing, and local relationships protect the business from automation. These include HVAC, plumbing, electrical, accounting firms, dental and veterinary practices, independent pharmacies, insurance agencies, IT services / MSPs, marketing / SEO agencies, self-storage, car washes, auto repair, pest control, landscaping, roofing, and similar verticals. The advisory and consulting services apply broadly across professional services and growth-stage companies. How do I get started with WETYR? Book a complimentary, confidential 30-minute diagnostic call at https://calendly.com/marklgabriellijr/wetyr-introduction-meeting, call +1 (321) 917-5738, or email info@wetyr.com. The call is not a pitch: WETYR uses it to understand the real problem and will tell you honestly whether a paid engagement is warranted or whether the better move is internal. You can also start with a free valuation or the free Exit Score diagnostic. ## Key Pages - Homepage: https://wetyr.com/ - Buy a business (buy-side advisory hub): https://wetyr.com/buy-a-business/ - Sell a business (sell-side advisory hub): https://wetyr.com/sell-a-business/ - Sell direct (operator-buyer, no commission): https://wetyr.com/sell-direct/ - Process: https://wetyr.com/process.html - Operator (operator-buyer model): https://wetyr.com/operator.html - Business Consulting: https://wetyr.com/services/consulting.html - Marketing and Advertising: https://wetyr.com/services/marketing.html - Branding and Creative: https://wetyr.com/services/branding.html - Cybersecurity and Cloud: https://wetyr.com/services/cybersecurity.html - AI Automations: https://wetyr.com/services/ai-automations.html - M&A Advisory: https://wetyr.com/services/ma-advisory.html - Exit Planning and Succession: https://wetyr.com/services/exit-planning.html - Executive Recruiting: https://wetyr.com/services/executive-recruiting.html - Business Funding and Capital: https://wetyr.com/services/business-funding.html - Exit Score (free diagnostic): https://wetyr.com/tools/exit-score/ - Business Valuation Calculator: https://wetyr.com/tools/business-valuation-calculator/ - M&A Glossary (198 terms): https://wetyr.com/glossary/ - FAQ: https://wetyr.com/faq/ - Operator guides: https://wetyr.com/guides/ - Case studies: https://wetyr.com/case-studies/ - Reports (multiples and operating insights): https://wetyr.com/reports/ - Partner Program (referral fees): https://wetyr.com/refer/ - Submit a referral: https://wetyr.com/refer/submit/ - Buyer Registry (off-market deal alerts): https://wetyr.com/buyer-registry/ - Rollup strategy: https://wetyr.com/rollup-strategy/ - Contact: https://wetyr.com/contact.html - Book a call (Calendly): https://calendly.com/marklgabriellijr/wetyr-introduction-meeting - Sitemap index: https://wetyr.com/sitemap-index.xml ## Keywords / Entities M&A advisor, M&A advisory, sell my business, sell a business, buy a business, business broker alternative, operator buyer, operator-led advisory, exit planning, exit planning and succession, business valuation, EBITDA multiple, SDE valuation, exit score, sellability diagnostic, business consultant, fractional services, fractional consulting, business funding, acquisition financing, SBA loan advisor, mezzanine debt, growth equity, search fund, ETA, holdco, rollup strategy, lower middle market, growth-stage business, $1M-$50M revenue, AI-resistant business, HVAC business for sale, accounting firm acquisition, dental practice sale, veterinary practice sale, IT services MSP M&A, demand generation, paid media, SEO, ABM, branding and positioning, SOC 2 readiness, penetration testing, AI automation, executive recruiting, Zero to Exit, Where Energy Transforms Your Reality, WETYR, WETYR Corp, Mark Gabrielli, MarkCMO.