Demand generation is the marketing strategy focused on creating awareness and interest in a product or service to drive qualified pipeline. Unlike lead generation, which captures existing demand, demand generation creates new demand through content, events, advertising, and thought leadership.
Definition
Understanding Demand Generation
Demand generation is the marketing strategy focused on creating awareness and interest in a product or service to drive qualified pipeline. Unlike lead generation, which captures existing demand, demand generation creates new demand through content, events, advertising, and thought leadership.
Related Concepts
Related Terms
- Marketing
- ABM
- Content strategy
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