Net Revenue Retention (NRR) measures how much revenue you retain from existing customers over a period, including expansion, contraction, and churn. An NRR above 100% means your existing customers are growing faster than they are leaving - the holy grail of SaaS economics.
Definition
Understanding Net Revenue Retention (NRR)
Net Revenue Retention (NRR) measures how much revenue you retain from existing customers over a period, including expansion, contraction, and churn. An NRR above 100% means your existing customers are growing faster than they are leaving - the holy grail of SaaS economics.
Related Concepts
Related Terms
- Churn rate
- ARR
- Unit economics
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