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Sell or Buy a Business in Missouri

Missouri is home to about 30,133 establishments in the 37 owner-operated industries WETYR acquires, by U.S. Census Bureau count. That is 49.0 for every 10,000 residents, close to the national rate of 50.1 and 30th among the 50 states.

By Mark Gabrielli, WETYR Operator. Data reviewed October 7, 2026.

The three largest of those industries in Missouri are insurance agencies and brokerages (3,327 establishments), gas stations with convenience stores (2,340), and accounting, tax prep and bookkeeping firms (2,245). WETYR buys qualifying Missouri businesses directly and confidentially, and, with an owner's OK, introduces Missouri owners to registry buyers whose buy box fits. Owners and buyers then deal directly with their own advisors.

6,154,422
Residents (19th of 50)
$65,920
Median household income (40th)
30,133
Tracked establishments (19th)
49.0
Per 10,000 residents (30th)

The largest owner-operated industries in Missouri

Missouri ranks 11th in the country for insurance agencies and brokerages, with 3,327 establishments, or $12,500 per $500K of the U.S. total, against 1.9% of the U.S. population. The fifteen largest Missouri categories follow.

Largest owner-operated industries in Missouri. Source: U.S. Census Bureau, County Business Patterns. Index = Missouri establishments per resident vs the U.S. average (1.00).
IndustryEstablishmentsPer 100k residentsIndex vs U.S.U.S. rank
Insurance agencies and brokerages3,32754.11.3311th
Gas stations with convenience stores2,34038.01.3116th
Accounting, tax prep and bookkeeping firms2,24536.50.9018th
Landscaping and tree services2,15335.00.9920th
Plumbing and HVAC contractors1,88030.50.9320th
Dental practices1,85830.20.7423rd
General auto repair shops1,69227.51.0918th
Home health care agencies1,49024.22.115th
Childcare centers1,41523.00.9618th
Electrical contractors1,19119.40.7923rd
Commercial cleaning and janitorial services1,16018.80.9422nd
Physical therapy clinics85914.00.9319th
Site preparation and excavation contractors82413.41.1420th
Pharmacies and drug stores66310.80.8620th
Local general freight trucking64710.50.7918th

Where Missouri is over and under the national average

Per resident, Missouri runs heaviest in home health care agencies (1,490 establishments, index 2.11, 5th nationally by count); insurance agencies and brokerages (3,327 establishments, index 1.33, 11th nationally by count); gas stations with convenience stores (2,340 establishments, index 1.31, 16th nationally by count). That top index of 2.11 means 111% more home health care agencies per Missouri resident than the U.S. average. Concentration like that usually points to an established local operator base.

At the other end, Missouri is thinnest in laundromats and drycleaners (index 0.56) and IT services and computer systems design (index 0.62). For an acquirer, an underweight category is worth a second look: scarcity can support pricing, but it also narrows the local buyer pool at exit.

Missouri counties with the most owner-operated businesses

Missouri counties with the most establishments in WETYR's tracked industries. Sources: Census County Business Patterns; ACS 5-year estimates.
County or areaEstablishmentsMedian household incomeMedian home value
St Louis County6,023$78,067$249,400
Jackson County3,893$65,169$196,900
St Charles County2,035$99,596$278,300
Greene County1,734$54,968$182,800
St Louis City1,450$52,941$174,100
Clay County1,281$82,264$237,200
Jefferson County1,038$77,217$202,500
Boone County1,003$66,564$237,600
Franklin County614$70,111$201,700
Cass County565$82,473$242,300

St Louis County, Jackson County, St Charles County hold 40% of the 30,133 tracked establishments across 115 Missouri counties or areas. Median household income runs from $33,302 in Hickory County to $99,596 in St Charles County (3.0x), which changes what a buyer underwrites.

Missouri metro markets

Kansas City, Springfield, Independence and Columbia are the 4 Missouri metros with dedicated WETYR city pages, linked below for insurance agencies and brokerages and gas stations with convenience stores.

Working with WETYR in Missouri

WETYR buys Missouri businesses directly, with no listing and no broker commission, and, with your OK, introduces Missouri owners to registry buyers who fit.

Get a confidential valuation

Tell us a little about your business in Missouri. We reply with an indicative value range and whether we are a direct fit, within one business day. No obligation, no listing, nothing public.

Missouri business sale FAQ

How many small businesses are in the industries WETYR buys in Missouri?

U.S. Census County Business Patterns counts about 30,133 establishments in Missouri across the 37 owner-operated industries WETYR tracks, 19th among the 50 states. With roughly 6,154,422 residents, that works out to 49.0 establishments per 10,000 people versus 50.1 nationally. Missouri holds 1.82% of the U.S. total in these industries and 1.86% of the population.

Which industries are most common in Missouri?

By establishment count the largest are insurance agencies and brokerages (3,327), gas stations with convenience stores (2,340), and accounting, tax prep and bookkeeping firms (2,245). Insurance agencies and brokerages alone is $55,000 per $500K of the state's tracked total. Relative to population, Missouri is most concentrated in home health care agencies, insurance agencies and brokerages and gas stations with convenience stores.

Does Missouri tax the gain when I sell my business?

Yes. Missouri taxes personal income, so the gain on a sale is generally subject to state tax in addition to federal tax. How much depends on structure: asset versus stock sale, how the purchase price is allocated, and whether part is paid over time. Model the after-tax number with a Missouri CPA before you accept a headline price.

Where in Missouri are most of these businesses located?

St Louis County leads with about 6,023 tracked establishments, followed by Jackson County (3,893) and St Charles County (2,035). Together the top three hold 40% of the state total. Median household income in St Louis County is $78,067 and the median home value is $249,400. The smallest tracked area is Worth County with 3.

Sell by industry in Missouri

Other Midwest states

Sources

Census County Business Patterns (employer establishments, NAICS 2017); American Community Survey 5-year. Ranks and indexes: WETYR calculations, 50 states.