Selling an optometry practice through a business broker typically costs 8 to 12 percent of the sale price in commission, often around 10 percent, sometimes on top of upfront or retainer fees. On a $1,000,000 sale, a 10 percent commission is $100,000. A direct sale to WETYR carries no commission and no listing fee, so that money stays with you.
With roughly 21,369 optometry practices operating nationwide, brokers compete hard for the good ones, and their fee comes out of your proceeds. The direct route exists precisely because owners of quality optometry practices do not need a public auction to find a serious buyer.
The real cost breakdown
| Cost | Business broker | Direct sale to WETYR |
|---|---|---|
| Success commission | 8 to 12 percent of price (about $100k on $1M) | $0 |
| Upfront / retainer fee | $0 to $25,000+, often non-refundable | $0 |
| Your attorney | Yes (a few thousand and up) | Yes (a few thousand and up) |
| Your accountant / QoE | Sometimes | Sometimes |
| Public listing exposure | Yes (staff and competitors can learn) | None (fully confidential) |
Why the commission is the number that matters
Attorney and accounting fees are roughly the same whichever way you sell, and they are modest against a six or seven figure sale. The commission is the one large, avoidable cost. For an optometry practice selling in the 5-8x EBITDA on platform deals range, a percentage commission can equal a full year of owner earnings. Recurring exams, optical-retail margin, insurance relationships tends to lift the price, which also lifts the dollar commission a broker collects.
The direct-sale alternative
WETYR is an operator-buyer. We make a confidential, direct offer, so there is no listing, no auction, and no commission deducted from your price. You still use your own attorney and accountant, and you still negotiate hard, but the largest line item on the broker path simply is not there. PE and optical-retail consolidation, recurring exam plus eyewear revenue
Get a confidential valuation
Tell us a little about your optometry practice. We reply with an indicative value range and whether we are a direct fit, within one business day. No obligation, no listing, nothing public.
Optometry Practice selling-cost FAQ
How much does a business broker charge to sell an optometry practice?
Most business brokers charge a success commission of 8 to 12 percent of the sale price, often around 10 percent, sometimes on a Double Lehman scale. On a $1,000,000 sale that is roughly $100,000. Many also charge upfront or retainer fees whether or not the business sells.
Can I sell an optometry practice without paying a commission?
Yes. Selling directly to an operator-buyer like WETYR means there is no listing and no broker commission taken out of your price. You keep the full negotiated amount, less your own legal and accounting costs.
What other costs are involved in selling an optometry practice?
Beyond any broker commission, budget for a transaction attorney, your accountant, and possibly a quality-of-earnings review on larger deals. These are usually a few thousand to low tens of thousands of dollars, far less than a percentage commission on a six or seven figure sale.
Is a cheaper sale a worse sale?
Not if the buyer is real. The risk with the lowest-cost routes (online marketplaces, for-sale-by-owner) is a broken or leaked process. A direct sale to a funded operator-buyer removes the commission without the marketplace risk.
Keep the commission. Sell direct.
A confidential call and an honest number, with no fee coming out of your price.