Short answer: An add-back is an expense removed from a business's reported earnings to show the true profit a new owner would keep. Legitimate add-backs include an above-market owner salary, personal expenses run through the business, one-time costs, and non-recurring items. Defensible add-backs increase your adjusted EBITDA or SDE, and therefore your sale price, dollar for dollar.
Why Add-Back matters when you sell
Reported profit on a tax return is often deliberately low, because owners run legitimate personal costs through the business and pay themselves above or below market. Add-backs normalize that: they restate earnings to reflect what a rational new owner would actually keep. Because your price is a multiple of adjusted earnings, every dollar of defensible add-back is multiplied into the sale price.
The word that matters is defensible. Buyers scrutinize add-backs hard in diligence, and aggressive or unsupported ones destroy credibility and invite a re-trade. WETYR identifies every legitimate add-back and documents it so it survives buyer scrutiny and lifts your number.
Frequently asked questions
What are common add-backs?
Why do add-backs increase my sale price?
Can a buyer reject my add-backs?
Related WETYR resources
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