The Work
For buyers there are two options: passive connections, free, when a fitting owner comes to us; or active off-market sourcing, a monthly marketing engagement whose fee does not depend on any deal closing (see the Buyer Registry). For owners, a confidential check of your business against registry buy boxes is free (see Have a Business for Sale). After an introduction, price, terms, diligence, LOI and closing are between the owner and the buyer, each with their own attorney, CPA and, if they want one, their own licensed broker or advisor.
What You Get
- Buy box review for buyers
- Owner research and outreach to find off-market targets
- Passive connections when a fitting owner contacts WETYR
- Confidential review of an owner's business against registry buy boxes
- Introductions, made only with the owner's OK
- A clean handoff: both parties work directly with their own advisors
Best Fit
- Owners with a business for sale who want to meet fitting buyers
- Operators who want acquisition targets that fit their buy box
- PE-backed businesses looking for add-on targets
- Search funders and holdco builders sourcing off-market
Get a Free Growth Assessment
Tell us about your business and we will send you an honest evaluation of your brand, marketing, operations, and growth potential within 48 hours. No cost. No obligation.
Why Does Buyer and Seller Introductions Matter for Owners and Operators?
Buyer and Seller Introductions sits at the intersection of strategy and execution for most growth-stage and lower-middle-market businesses. WETYR treats this work as one of seven integrated practice areas because the decisions made here interact with marketing, financial planning, M&A, recruiting, and exit timing. Owners who silo this work from the rest of the operating model end up paying for the same insight twice - once with the specialist they hired, and again when downstream decisions get re-litigated because no one held the integrated view.
The framework WETYR uses is identical across all 50 states and across the 25 niches in our acquisition universe: diagnose the constraint, model the alternatives, choose based on stated owner goals, execute with weekly accountability. That sounds simple. The reason most engagements fail is that step two (modeling alternatives) gets shortcut, and step four (weekly accountability) gets dropped after the first month. Our engagement model is designed to keep both steps honest.
How Do WETYR Engagements Work?
Every engagement starts with a complimentary 30-minute diagnostic call. We use the call to understand the actual problem - not the symptom you came in with. From there, we propose a scoped engagement with clear deliverables, weekly accountability, and a 90-day measurable outcome. Engagements are retained, not project-based, because the work compounds. Owners who retain WETYR receive supporting services across the seven practice areas at no incremental cost when those services are aligned to the agreed business goals.
If you want to see whether buyer and seller introductions is a fit for your situation, the next step is to book a complimentary call. We will not pitch. We will tell you honestly whether the gaps warrant a paid engagement or whether the better move is internal. That honesty is the engagement model.
Where Does Buyer and Seller Introductions Fit in the Business Lifecycle?
WETYR's positioning is "Zero to Exit" - the operating partner across the entire business lifecycle. Buyer and Seller Introductions can appear at any phase: launch, scaling, acquisition, integration, or exit preparation. Each phase changes the answer. The framework that fits a $5M revenue scaling business won't fit a $30M business preparing for sale, and the framework that fits an acquirer won't fit a seller. WETYR maintains the lifecycle view so the answer is calibrated to where you actually are, not where the playbook assumes you are.
Authoritative Sources & Further Reading
WETYR works alongside primary sources, regulators, and industry data providers when working with owners and operators. The references below are the same sources our research team uses when modeling valuations, benchmarking multiples, and stress-testing assumptions. We encourage every owner, buyer, and operator to verify any data point that materially affects their decision against the underlying primary source.
Primary Federal Sources
- U.S. SBA - 7(a) Loan Program for acquisition financing eligibility, terms, and lender list.
- SEC EDGAR for public-company comparables, 10-K disclosures, and recent strategic acquirer filings.
- IRS - Sale of a Business on Section 1060 asset-allocation reporting and tax treatment of asset vs stock sales.
- U.S. Bureau of Labor Statistics - Industries at a Glance for wage, employment, and growth data by NAICS code.
- U.S. Census Economic Census for industry size, firm counts, and revenue distributions.
- Federal Reserve Economic Data for prevailing rate environment underwriting.
Standards & Reference Bodies
- AICPA for Quality of Earnings methodology and CPA standards governing transaction-related financial work.
- FINRA Rules and Guidance for understanding when a transaction crosses into broker-dealer territory.
- NACVA business valuation credentialing body and standards (CVA designation).
- USPAP - Uniform Standards of Professional Appraisal Practice for valuation engagement standards.
- Investopedia - EBITDA reference page for definitional alignment with our glossary.
- Harvard Business Review - Mergers and Acquisitions archive on integration and post-close value creation.
For deeper transaction-specific data, the GF Data and PitchBook private-company transaction databases publish quarterly multiple ranges by industry size band that we cross-reference against our own pipeline benchmarks. Owners considering a sale should also review the Pepperdine Private Capital Markets Report (free, annual) for current cost-of-capital and lender appetite data across the lower middle market. Buyers underwriting search-fund or holdco theses commonly pair Stanford GSB's Search Fund Study with the IBBA Market Pulse report, which tracks multiples for sub-$50M transactions quarterly. None of these sources replace advice from your own attorney, CPA or licensed advisor on a specific deal, but they give owners and operators the same reference points professional acquirers are using on the other side of the table.
Related WETYR Resources
Every WETYR resource ladders into a structured engagement framework. Whether you are diagnosing readiness, modeling a number, or preparing for a specific transaction phase, the resources below cover the most common owner and operator workflows. All tools are free; all guides are operator-written; all engagements start with a confidential conversation.
Engagement Pillars
Decision Tools
Operator-Written
Glossary & FAQ
Checklists & Templates
Niche Coverage
If you are not sure where to start, the Exit Readiness Score takes about four minutes and produces a one-page diagnostic on the value drivers most likely to compress your multiple. From there the natural next step is either a long-form guide covering your specific situation, a focused glossary term lookup, or a confidential introductory call with our team to discuss whether WETYR consulting, a buyer or seller introduction, or a direct offer from WETYR as a buyer is a fit. Our team responds to every inbound inquiry within one business day.