The WETYR Operator Letter. Weekly intelligence for owners and operators of $1M-$50M businesses. Multiples, deal teardowns, preparation playbooks, and category-specific market reads. No fluff, no spam, no sales sequences — just the same intelligence WETYR uses with paying clients.
What You'll Receive
One Email, Friday Morning
5-7 minute read. Covers the week's most important M&A and operator news plus a deeper analysis on one specific topic — preparation move, multiple driver, niche teardown, deal post-mortem.
Multiples Report — 48 Hours Early
Subscribers receive the WETYR Quarterly Multiples Report 48 hours before public release. Same data WETYR uses internally for sell-side mandate pricing.
Deal Teardowns
One closed transaction per month deconstructed: what drove the multiple, what almost killed the deal, what we would do differently. Anonymized but specific.
Buyer Registry Alerts
For subscribers who self-identify as acquirers, periodic teasers on active WETYR sell-side mandates. Match-based, not blast.
What You Will NOT Receive
- Drip sequences trying to convert you into a $50K engagement
- Affiliate spam or third-party product pitches
- Listicles, fluff "Top 10" content, or AI-generated filler
- Cross-promotion to other brands
- More than one email per week (except the rare timely market-event update)
Why Free
The newsletter is the most efficient way for WETYR to maintain a relationship with owners 24-36 months before they are ready to engage. Ten percent of subscribers eventually become clients; the other 90% benefit from operator intelligence regardless. That economics works.
Three Ways To Stay Connected
Subscribe to the newsletter, take the Exit Score for a one-time diagnostic, or book a 30-minute call.
Authoritative Sources & Further Reading
WETYR works alongside primary sources, regulators, and industry data providers when advising owners and operators. The references below are the same sources our advisory team uses when modeling deals, benchmarking multiples, and stress-testing assumptions. We encourage every owner, buyer, and operator to verify any data point that materially affects their decision against the underlying primary source.
Primary Federal Sources
- U.S. SBA — 7(a) Loan Program for acquisition financing eligibility, terms, and lender list.
- SEC EDGAR for public-company comparables, 10-K disclosures, and recent strategic acquirer filings.
- IRS — Sale of a Business on Section 1060 asset-allocation reporting and tax treatment of asset vs stock sales.
- U.S. Bureau of Labor Statistics — Industries at a Glance for wage, employment, and growth data by NAICS code.
- U.S. Census Economic Census for industry size, firm counts, and revenue distributions.
- Federal Reserve Economic Data for prevailing rate environment underwriting.
Standards & Reference Bodies
- AICPA for Quality of Earnings methodology and CPA standards governing transaction-related financial work.
- FINRA Rules and Guidance for understanding when a transaction crosses into broker-dealer territory.
- NACVA business valuation credentialing body and standards (CVA designation).
- USPAP — Uniform Standards of Professional Appraisal Practice for valuation engagement standards.
- Investopedia — EBITDA reference page for definitional alignment with our glossary.
- Harvard Business Review — Mergers and Acquisitions archive on integration and post-close value creation.
For deeper transaction-specific data, the GF Data and PitchBook private-company transaction databases publish quarterly multiple ranges by industry size band that we cross-reference against our own pipeline benchmarks. Owners considering a sale should also review the Pepperdine Private Capital Markets Report (free, annual) for current cost-of-capital and lender appetite data across the lower middle market. Buyers underwriting search-fund or holdco theses commonly pair Stanford GSB's Search Fund Study with the IBBA Market Pulse report, which tracks multiples for sub-$50M transactions quarterly. None of these sources replace deal-specific advisory, but they give owners and operators the same reference points professional acquirers are using on the other side of the table.
Related WETYR Resources
Every WETYR resource ladders into a structured engagement framework. Whether you are diagnosing readiness, modeling a number, or preparing for a specific transaction phase, the resources below cover the most common owner and operator workflows. All tools are free; all guides are operator-written; all engagements start with a confidential conversation.
Engagement Pillars
Decision Tools
Operator-Written
Glossary & FAQ
Checklists & Templates
Niche Coverage
If you are not sure where to start, the Exit Readiness Score takes about four minutes and produces a one-page diagnostic on the value drivers most likely to compress your multiple. From there the natural next step is either a long-form guide covering your specific situation, a focused glossary term lookup, or a confidential introductory call with our team to discuss whether WETYR's advisory or operator-buyer engagement is a fit. Our team responds to every inbound inquiry within one business day.