Don't list your business and wait 9 months. Get a direct cash offer from WETYR. WETYR is an operator-buyer — we buy businesses directly across 72 AI-resistant niches. No broker commission. No public listing. No auction. Indicative valuation within 14 days, LOI within 30 days, close in 60-120 days.
Broker vs Cash Offer — The Real Difference
| Dimension | Listing With A Broker | WETYR Cash Offer |
|---|---|---|
| Timeline | 9-12 months, often longer | 60-120 days to close |
| Commission | 8-12% (Main Street) / 4-6% (mid-market) | Zero — WETYR is the buyer |
| Certainty | No guarantee it sells at all | Direct offer, real close |
| Confidentiality | Public listing — staff & customers find out | Fully confidential, no public listing |
| Buyer | Unknown — could be anyone | An operator who will actually run it |
| Tire-kickers | Dozens of unqualified inquiries | One serious counterparty |
When A Cash Offer Is The Right Move
A direct WETYR cash offer fits when you value certainty, speed, and confidentiality over chasing the absolute maximum headline number through a 9-12 month auction. It is the right path for retiring owners who want a clean exit, owners facing a health or family situation that compressed the timeline, owners who don't want employees and customers learning the business is for sale, and owners who simply don't want to pay 8-12% in broker commission. If maximum gross proceeds matter more than speed and certainty, WETYR also runs sell-side advisory — the qualifying call sorts which fits.
The 14-Day Process
Submit (Today)
6-field form above. WETYR responds within 48 hours — qualifying call or honest no-fit explanation.
Mutual NDA (Day 1-2)
NDA in place before any financials change hands.
Financial Review (Day 3-10)
WETYR reviews TTM financials, customer concentration, team structure, and operational fit.
Indicative Cash Offer (Day 14)
You receive an indicative valuation with structure options — cash, earnout, seller note, rollover. No commitment.
LOI (Day 30)
If both sides proceed, WETYR submits a non-binding LOI.
Close (Day 60-120)
Quality of earnings, definitive agreement, funds wired.
72 Niches WETYR Acquires Directly
WETYR makes direct cash offers across 72 AI-resistant service and operating niches — the trades, professional practices, service establishments, and land-based businesses with recurring revenue, license moats, and physical value AI cannot displace. From HVAC, plumbing, and electrical to dental, veterinary, and accounting, to self-storage, RV parks, and mobile home parks, to vineyards, sod farms, and Christmas tree farms. See the full thesis map at why WETYR buys.
Get Your Cash Offer In 14 Days
No commission. No public listing. No 9-month wait. Confidential from day one.
Authoritative Sources & Further Reading
WETYR works alongside primary sources, regulators, and industry data providers when advising owners and operators. The references below are the same sources our advisory team uses when modeling deals, benchmarking multiples, and stress-testing assumptions. We encourage every owner, buyer, and operator to verify any data point that materially affects their decision against the underlying primary source.
Primary Federal Sources
- U.S. SBA — 7(a) Loan Program for acquisition financing eligibility, terms, and lender list.
- SEC EDGAR for public-company comparables, 10-K disclosures, and recent strategic acquirer filings.
- IRS — Sale of a Business on Section 1060 asset-allocation reporting and tax treatment of asset vs stock sales.
- U.S. Bureau of Labor Statistics — Industries at a Glance for wage, employment, and growth data by NAICS code.
- U.S. Census Economic Census for industry size, firm counts, and revenue distributions.
- Federal Reserve Economic Data for prevailing rate environment underwriting.
Standards & Reference Bodies
- AICPA for Quality of Earnings methodology and CPA standards governing transaction-related financial work.
- FINRA Rules and Guidance for understanding when a transaction crosses into broker-dealer territory.
- NACVA business valuation credentialing body and standards (CVA designation).
- USPAP — Uniform Standards of Professional Appraisal Practice for valuation engagement standards.
- Investopedia — EBITDA reference page for definitional alignment with our glossary.
- Harvard Business Review — Mergers and Acquisitions archive on integration and post-close value creation.
For deeper transaction-specific data, the GF Data and PitchBook private-company transaction databases publish quarterly multiple ranges by industry size band that we cross-reference against our own pipeline benchmarks. Owners considering a sale should also review the Pepperdine Private Capital Markets Report (free, annual) for current cost-of-capital and lender appetite data across the lower middle market. Buyers underwriting search-fund or holdco theses commonly pair Stanford GSB's Search Fund Study with the IBBA Market Pulse report, which tracks multiples for sub-$50M transactions quarterly. None of these sources replace deal-specific advisory, but they give owners and operators the same reference points professional acquirers are using on the other side of the table.
Related WETYR Resources
Every WETYR resource ladders into a structured engagement framework. Whether you are diagnosing readiness, modeling a number, or preparing for a specific transaction phase, the resources below cover the most common owner and operator workflows. All tools are free; all guides are operator-written; all engagements start with a confidential conversation.
Engagement Pillars
Decision Tools
Operator-Written
Glossary & FAQ
Checklists & Templates
Niche Coverage
If you are not sure where to start, the Exit Readiness Score takes about four minutes and produces a one-page diagnostic on the value drivers most likely to compress your multiple. From there the natural next step is either a long-form guide covering your specific situation, a focused glossary term lookup, or a confidential introductory call with our team to discuss whether WETYR's advisory or operator-buyer engagement is a fit. Our team responds to every inbound inquiry within one business day.