Our Mission
We are scaling advisors who put our money where our advice goes.
Most consultants give advice and walk away. Most M&A firms close the deal and disappear. Most private equity buys the business and strips it. WETYR is built to be different on every dimension. We advise. We operate. We acquire. We hold. The same partner who consults to your scaling plan today is the same partner who will buy the business when you are ready to exit. That alignment is the entire point.
The Complimentary Service Promise
When you retain WETYR as your scaling advisor, every consulting service we deliver is complimentary toward your business goals. Branding, marketing, AI automation, cybersecurity, executive recruiting, funding strategy. One retainer. One incentive structure. We win when you win. Not before.
The 6-Step Path
Confidential Conversation
NDA before any financials. 30 minutes by phone. No pitch.
Engagement Or LOI
For consulting: scoped engagement within 14 days. For acquisitions: non-binding LOI.
Quality of Earnings (Acquisitions)
Independent QoE firm reviews books. WETYR pays.
Definitive Agreement Or Roadmap
Counsel drafts. Or we deliver the strategic roadmap. Either way: no surprises.
Execute
Cash at close (acquisitions) or kickoff (consulting). We move fast and operate clean.
100-Day Plan
Stabilization first. Growth second. We operate. We do not flip and we do not strip.
25 Acquisition Niches
If you own a service business and are ready to sell, WETYR may be the buyer directly. We acquire across 25 AI-resistant niches.
Refer A Business. Earn A Fee.
Know an owner ready to buy, sell, exit, or scale? Refer them to WETYR and earn a referral fee paid on written terms in the Partner Agreement. Built for attorneys, CPAs, wealth advisors, business coaches (Vistage, EOS, TAB, Scaling Up), commercial bankers, insurance brokers, real estate brokers, fractional CFOs, and any Center of Influence working with business owners.
- Client wants to buy a business? WETYR markets to find acquisition targets that fit their buy box.
- Client has a business for sale? We have buyers looking.
- Fee terms in writing in the Partner Agreement before you make any introduction, the same for every partner.
Three compliance modes available for any profession: standard fee, charity-direct (donation in your name), or reciprocal-only (no money, both-way client referrals). Designed to fit attorney bar rules, RIA / broker-dealer regulations, CPA disclosure requirements, and any other compliance constraint your firm carries.
Start a Confidential Conversation
Mutual NDA before any financials. WETYR responds within one business day.
Last updated: 2026-10-07
ZERO TO EXIT: Why It Matters For Owners and Operators
ZERO TO EXIT sits at the intersection of strategy and execution for most growth-stage and lower-middle-market businesses. WETYR treats this work as one of seven integrated practice areas because the decisions made here interact with marketing, financial planning, M&A, recruiting, and exit timing. Owners who silo this work from the rest of the operating model end up paying for the same insight twice - once with the specialist they hired, and again when downstream decisions get re-litigated because no one held the integrated view.
The framework WETYR uses is identical across all 50 states and across the 25 niches in our acquisition universe: diagnose the constraint, model the alternatives, choose based on stated owner goals, execute with weekly accountability. That sounds simple. The reason most engagements fail is that step two (modeling alternatives) gets shortcut, and step four (weekly accountability) gets dropped after the first month. Our engagement model is designed to keep both steps honest.
How WETYR Engagements Work
Every engagement starts with a complimentary 30-minute diagnostic call. We use the call to understand the actual problem - not the symptom you came in with. From there, we propose a scoped engagement with clear deliverables, weekly accountability, and a 90-day measurable outcome. Engagements are retained, not project-based, because the work compounds. Owners who retain WETYR receive supporting services across the seven practice areas at no incremental cost when those services are aligned to the agreed business goals.
If you want to see whether zero to exit is a fit for your situation, the next step is to book a complimentary call. We will not pitch. We will tell you honestly whether the gaps warrant a paid engagement or whether the better move is internal. That honesty is the engagement model.
Where ZERO TO EXIT Fits In The Lifecycle
WETYR's positioning is "Zero to Exit" - the operating partner across the entire business lifecycle. ZERO TO EXIT can appear at any phase: launch, scaling, acquisition, integration, or exit preparation. Each phase changes the answer. The framework that fits a $5M revenue scaling business won't fit a $30M business preparing for sale, and the framework that fits an acquirer won't fit a seller. WETYR maintains the lifecycle view so the answer is calibrated to where you actually are, not where the playbook assumes you are.
Frequently Asked Questions About WETYR
What is WETYR?
WETYR is an operator-led consulting and acquisition company that helps business owners grow, find a buyer, or find a business to buy. It works with owners of businesses doing roughly $1M to $50M in revenue through three paths: consulting across 12 growth service lines, buyer and seller introductions (marketing that finds acquisition targets for buyers, and a registry of buyers for owners with a business for sale), and direct acquisition by WETYR as a principal, for its own account, across 25 AI-resistant service niches. WETYR is not a business broker and does not represent either side in a sale. The positioning is Zero to Exit: one operating partner across the whole business lifecycle.
What does Zero to Exit mean?
Zero to Exit is the WETYR positioning: one operating partner for every stage of a business, from entering a market and scaling a company to finding an acquisition and preparing for an exit on the owner's terms. An owner works with one team for consulting and introductions, and may also receive a direct offer from WETYR as a buyer. When an introduction leads to a sale to someone else, the owner and buyer deal directly with each other, each with their own attorney, CPA and, if they want one, their own licensed broker or advisor.
Does WETYR consult or buy?
Both. Consulting is the primary front door: when an owner retains WETYR as a scaling consultant, the consulting services delivered toward the business goals are complimentary. WETYR also buys service businesses directly, as a principal for its own account, when an owner is ready to exit. On a WETYR acquisition, a non-binding LOI follows the first conversation, an independent Quality of Earnings firm reviews the books at WETYR's cost, and the seller is paid cash at close and pays WETYR no fee. The same operating team does the consulting and the buying.
How does a WETYR engagement start?
Every engagement starts with a complimentary 30-minute diagnostic call, and a mutual NDA is signed before any financials are shared. The call is a diagnostic, not a pitch: it is used to find the actual constraint in the business rather than the symptom. From there, consulting clients receive a scoped engagement within 14 days, and owners considering a sale to WETYR receive a non-binding LOI from WETYR as the buyer. WETYR responds to new inquiries within one business day.
Authoritative Sources & Further Reading
WETYR works alongside primary sources, regulators, and industry data providers when working with owners and operators. The references below are the same sources our research team uses when modeling valuations, benchmarking multiples, and stress-testing assumptions. We encourage every owner, buyer, and operator to verify any data point that materially affects their decision against the underlying primary source.
Primary Federal Sources
- U.S. SBA - 7(a) Loan Program for acquisition financing eligibility, terms, and lender list.
- SEC EDGAR for public-company comparables, 10-K disclosures, and recent strategic acquirer filings.
- IRS - Sale of a Business on Section 1060 asset-allocation reporting and tax treatment of asset vs stock sales.
- U.S. Bureau of Labor Statistics - Industries at a Glance for wage, employment, and growth data by NAICS code.
- U.S. Census Economic Census for industry size, firm counts, and revenue distributions.
- Federal Reserve Economic Data for prevailing rate environment underwriting.
Standards & Reference Bodies
- AICPA for Quality of Earnings methodology and CPA standards governing transaction-related financial work.
- FINRA Rules and Guidance for understanding when a transaction crosses into broker-dealer territory.
- NACVA business valuation credentialing body and standards (CVA designation).
- USPAP - Uniform Standards of Professional Appraisal Practice for valuation engagement standards.
- Investopedia - EBITDA reference page for definitional alignment with our glossary.
- Harvard Business Review - Mergers and Acquisitions archive on integration and post-close value creation.
For deeper transaction-specific data, the GF Data and PitchBook private-company transaction databases publish quarterly multiple ranges by industry size band that we cross-reference against our own pipeline benchmarks. Owners considering a sale should also review the Pepperdine Private Capital Markets Report (free, annual) for current cost-of-capital and lender appetite data across the lower middle market. Buyers underwriting search-fund or holdco theses commonly pair Stanford GSB's Search Fund Study with the IBBA Market Pulse report, which tracks multiples for sub-$50M transactions quarterly. None of these sources replace advice from your own attorney, CPA or licensed advisor on a specific deal, but they give owners and operators the same reference points professional acquirers are using on the other side of the table.
Related WETYR Resources
Every WETYR resource ladders into a structured engagement framework. Whether you are diagnosing readiness, modeling a number, or preparing for a specific transaction phase, the resources below cover the most common owner and operator workflows. All tools are free; all guides are operator-written; all engagements start with a confidential conversation.
Engagement Pillars
Decision Tools
Operator-Written
Glossary & FAQ
Checklists & Templates
Niche Coverage
If you are not sure where to start, the Exit Readiness Score takes about four minutes and produces a one-page diagnostic on the value drivers most likely to compress your multiple. From there the natural next step is either a long-form guide covering your specific situation, a focused glossary term lookup, or a confidential introductory call with our team to discuss whether WETYR consulting, a buyer or seller introduction, or a direct offer from WETYR as a buyer is a fit. Our team responds to every inbound inquiry within one business day.