Short answer: A business broker lists and sells smaller businesses transactionally; an M&A advisor runs a confidential, competitive process to maximize price and structure. WETYR is an operator-led advisor and a direct buyer, not a listing broker.
Broker vs advisor vs operator-buyer
| Business broker | M&A advisor | WETYR (operator-buyer + advisor) | |
|---|---|---|---|
| Typical deal size | Under $2M | $2M to $50M+ | $1M to $50M |
| Model | Public listing | Confidential process | Direct buyer or confidential process |
| Confidentiality | Low (listed) | High | High |
| Price maximization | Limited | Strong | Strong |
| Understands operations | Rarely | Sometimes | Yes, we operate businesses |
When each one makes sense
If your business is small and simple, a marketplace listing can work, but you trade confidentiality and price for speed. If your business is larger, licensed, or has real recurring revenue, a confidential advisory process protects your leverage and usually clears a higher number. And if you want the cleanest, quietest path, a direct operator-buyer removes the auction entirely.
WETYR gives you the advisor process and the direct-buyer option in one relationship. You are not choosing between confidentiality and a real buyer. You get both.
Frequently asked questions
What is the difference between a business broker and an M&A advisor?
Do I need a broker to sell my business?
Is WETYR a business broker?
Related WETYR resources
WETYR connects qualified principals under an advisory engagement. WETYR is not a registered broker-dealer or business broker.