Short answer: A msp / it services generally sells for 5-8x EBITDA; SOC 2 compliant MSPs higher, on revenue of $1M - $15M and owner earnings of $200K - $3M. WETYR prepares your business, runs a confidential process, and can acquire directly as an operator-buyer.
What is a msp / it services worth in 2026?
IT Services & MSPs in the $1M - $15M revenue range carry owner earnings of roughly $200K - $3M and change hands at 5-8x EBITDA; SOC 2 compliant MSPs higher. Two owners with the same revenue can be worth very different amounts. What moves your number is the quality of earnings, how much the business depends on you personally, the mix of recurring versus one-time revenue, and whether a platform acquirer is buying you as a strategic tuck-in.
WETYR does not price your business off a napkin multiple. We normalize your earnings, add back owner-specific expenses, and build a defensible range from comparable transactions in your niche. That number is what a real buyer will underwrite, not a listing-service estimate designed to win the engagement.
Who buys a msp / it services?
The most active acquirers in this space are Multiple PE roll-ups, regional consolidators. These are strategic consolidators and private-equity-backed platforms that pay up for the right msp / it services because it slots into a roll-up. Multiple PE roll-ups and its peers are not the only path, though.
WETYR is an operator-buyer. In the right fit we acquire directly, which means a cleaner process, no long auction, and a buyer who understands the work because we run businesses ourselves. When a competitive process serves you better, we take you to qualified strategic and financial buyers under NDA and let the market set the price. You are never handed to a broker and forgotten.
Why msp / it servicess are selling well right now
PE roll-ups everywhere; recurring MRR is everything. That tailwind is exactly why prepared owners are getting strong offers in this niche today. The window is real but it is not permanent, and the owners who win are the ones who go to market ready rather than reactive.
What makes a msp / it services valuable to a buyer
The durable value in a msp / it services comes from Recurring MRR contracts, compliance specialization. Buyers pay premiums for businesses that keep earning without the founder in the chair every day. Before we take you to market, WETYR helps you tighten the exact things buyers underwrite: documented recurring revenue, a management layer that is not just you, clean books, and a transferable license and customer base.
Licensing is not a footnote. Various certifications (CompTIA, Microsoft, Cisco) shapes both who can buy you and how the deal is structured. We map it early so diligence is a formality, not a fire drill.
How WETYR sells your msp / it services
The process is built to protect your confidentiality and your leverage. We start with a private conversation, sign an NDA before any financials move, and build a quality-of-earnings-grade picture of the business. From there we position it, prepare the materials buyers actually want, and run a controlled outreach to qualified acquirers, or we make you a direct operator-buyer offer. You approve every step. Your staff, customers, and competitors learn nothing until you decide they should.
Standalone sale vs platform tuck-in
There are two very different buyers for a msp / it services, and they pay differently. A standalone buyer values you on your own cash flow, which is why the base range is 5-8x EBITDA. A platform acquirer like Multiple PE roll-ups is buying you to bolt onto an existing operation, so they can pay more because they capture synergies you cannot. The gap between those two numbers is often the difference between a good outcome and a great one, and finding the platform buyer without tipping off your market is exactly what a confidential process does. WETYR knows which consolidators are active in your niche right now and how to reach them under NDA.
When is the right time to sell your msp / it services?
The best time to sell is before you have to. Owners get the strongest offers when the business is growing, the books are clean, and the market for msp / it servicess is active, which it is today because pe roll-ups everywhere. Waiting until you are burned out, or until a health or family event forces a sale, hands leverage to the buyer. If you can see the exit within three years, the preparation should start now: that is when the levers that lift your multiple actually have time to work.
Mistakes that cost msp / it services owners money
- Pricing off a rule of thumb. A napkin multiple ignores your add-backs and your recurring revenue. Buyers underwrite normalized earnings, not gross revenue.
- Being the business. If the company cannot run for two weeks without you, buyers discount hard. Build a management layer before you go to market.
- Talking to one buyer too early. The first unsolicited offer is almost never the best one. A quiet, competitive process is how you find the platform buyer who pays up.
- Ignoring the license transfer. Various certifications (CompTIA, Microsoft, Cisco) shapes the deal structure. Map it early so diligence never stalls.
Frequently asked questions
What multiple does a msp / it services sell for?
Who buys msp / it servicess?
How much is my msp / it services worth?
How long does it take to sell a msp / it services?
Do I need to transfer a license to sell?
Related WETYR resources
WETYR connects qualified principals under an advisory engagement. WETYR is not a registered broker-dealer or business broker.