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CPA Firms · Honest Positioning

WETYR For Accounting Firm Owners

Preparation, succession, and growth. Specialist partners for the practice sale.

CPA practice sales is a specialized niche. WETYR is candid about it: for the brokerage of an accounting practice, you should work with a specialist intermediary. We refer to and partner with the established CPA practice brokers below. What WETYR does for accounting firm owners is the 18-24 month preparation work, succession planning, growth advisory, and operational improvements that determine the multiple your practice eventually transacts at — work the practice brokers don't typically perform.

Specialist Partners For CPA Practice Sales

CPA practice M&A is a consolidated, mature niche with established specialists. Generalist M&A advisors lose to specialists every time on accounting deals because the buyer pool, payment structures (goodwill on installment), and licensing nuances differ from typical business sales. WETYR partners with and refers to:

National · 40+ Years

Accounting Practice Sales (APS)

Largest CPA practice broker in North America. State-by-state coverage. Owns the "[state] CPA practice for sale" search universe. Goodwill-on-installment payment structure.

Cloud / Modern Firms

Poe Group Advisors

Brannon Poe (CPA, ex-Big 4). Strong cloud-based and virtual-firm specialty. The Accountant's Flight Plan podcast.

42 States · CBI

Accounting Biz Brokers

Kathy Brents (CPA, CBI). 34 years of experience and $150M+ in transactions across 42 states. Boutique alternative to APS.

Big 4 Backgrounds

Accounting Broker Acquisition Group

All advisors are former Big 4 with M&A experience. Multiple offices, premium positioning, financing partnerships.

California

Business Brokerage Inc (Go2BBI)

California's leading accounting and tax practice broker. 1,800+ practices brokered over 40 years.

Succession-Specialist

Whitman Transition Advisors

Specializes in CPA firm M&A and partnership structuring, particularly for upper-end succession planning.

What WETYR Provides To CPA Firm Owners

If you own an accounting practice and your exit window is more than 6 months out, the highest-leverage work is rarely transactional yet — it is the preparation work that determines whether your practice transacts at the top, middle, or bottom of the multiples band. That work is what WETYR does, and it is the work specialist brokers do not typically perform.

Preparation

Pre-Sale Advisory (18-24 months)

Get the firm sale-ready before going to market. Realization rate optimization, billable-hour discipline, partner-track succession, technology stack modernization, and recurring-revenue conversion.

Succession

Internal Succession Planning

For owners not selling externally — internal partner buyout, family succession, or merger with a peer firm. Structure, valuation, and tax planning.

Growth

Growth Advisory For Scaling Firms

For CPA firms scaling toward sale: client base diversification, advisory-services bolt-on, vertical specialization, and pricing optimization.

Tech

Tech Stack & Operational Improvement

Workflow automation, document management, client portal, advisory dashboards, AI-assisted tax review. Modernization that lifts the multiple.

Marketing

Brand & Marketing

Positioning, website, content strategy, lead-gen for partners. Owners who control their book of business control their valuation.

Recruitment

Executive Recruiting

Senior manager and partner-track hires that build the bench. Buyers pay materially more for firms with deep teams.

When To Engage WETYR vs A Practice Broker

Use this decision tree: if your exit is within 6-12 months and the practice is already prepared, engage a specialist broker (APS, Poe Group, Accounting Biz Brokers, etc.). If your exit is 12 months+ out, or the practice has known value-driver gaps (heavy partner dependency, narrow client base, weak realization, dated tech), engage WETYR for the preparation work first. The 18-24 month preparation window typically produces 30-50% multiple lift — far more than the cost of the engagement.

Honest Positioning

Other generalist M&A advisors try to compete with APS-tier specialists on practice sales. WETYR does not. The specialist firms above have decades of niche-specific buyer relationships, payment-structure expertise, and licensure navigation that a generalist will not match in a single engagement. Our value to CPA firm owners is upstream of the transaction — preparation, succession, growth, and operational improvement. When the firm is ready to transact, we refer to the right specialist for your firm size, geography, and situation.

If You Own A CPA Firm

Start with the Exit Score for a value-driver diagnostic, or book a call to discuss preparation, succession, or growth strategy.

Authoritative Sources & Further Reading

WETYR works alongside primary sources, regulators, and industry data providers when advising owners and operators. The references below are the same sources our advisory team uses when modeling deals, benchmarking multiples, and stress-testing assumptions. We encourage every owner, buyer, and operator to verify any data point that materially affects their decision against the underlying primary source.

Government & Regulatory

Primary Federal Sources

M&A, Tax & Accounting Authorities

Standards & Reference Bodies

For deeper transaction-specific data, the GF Data and PitchBook private-company transaction databases publish quarterly multiple ranges by industry size band that we cross-reference against our own pipeline benchmarks. Owners considering a sale should also review the Pepperdine Private Capital Markets Report (free, annual) for current cost-of-capital and lender appetite data across the lower middle market. Buyers underwriting search-fund or holdco theses commonly pair Stanford GSB's Search Fund Study with the IBBA Market Pulse report, which tracks multiples for sub-$50M transactions quarterly. None of these sources replace deal-specific advisory, but they give owners and operators the same reference points professional acquirers are using on the other side of the table.

Related WETYR Resources

Every WETYR resource ladders into a structured engagement framework. Whether you are diagnosing readiness, modeling a number, or preparing for a specific transaction phase, the resources below cover the most common owner and operator workflows. All tools are free; all guides are operator-written; all engagements start with a confidential conversation.

If you are not sure where to start, the Exit Readiness Score takes about four minutes and produces a one-page diagnostic on the value drivers most likely to compress your multiple. From there the natural next step is either a long-form guide covering your specific situation, a focused glossary term lookup, or a confidential introductory call with our team to discuss whether WETYR's advisory or operator-buyer engagement is a fit. Our team responds to every inbound inquiry within one business day.

We Buy. We Sell. We Help You Grow.

WETYR is your scaling advisor for the full business lifecycle. We buy your business outright, we help you buy another business, and we run rollups that exit when the multiple makes sense. When you retain us as your scaling advisor, every consulting service we provide is delivered complimentary toward the business goals we set together. One operating partner. One aligned incentive structure. One brand for entering, scaling, acquiring, and exiting.

  • We will buy your business when you are ready to exit. Direct, cash at close, operator-buyer.
  • We will help you buy a business and structure the rollup. Sourcing, QoE, deal terms, post-close integration.
  • We will exit your rollup at the multiple expansion point. Strategic sale or platform transition.
  • We are your scaling advisor. Branding, marketing, AI, cybersecurity, recruiting, funding - all complimentary to retained clients toward agreed business goals.
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