Sell directly to WETYR. Skip the broker process. No commission. No bidding war. Cash at close (or structured as you prefer). Initial response within 48 hours, indicative valuation within 14 days, LOI within 30 days when there is a fit.
When Direct Sale Makes Sense
Direct sale to WETYR is the right path when (1) you want certainty of close over chasing the maximum gross consideration, (2) you want speed - 60-120 days from first call to close - instead of a 9-12 month structured process, (3) you want operator alignment because the team and the customers matter to you, (4) you want zero broker commission (typically $40,000 to $60,000 per $500K of sale price on sub-$2M deals, $20,000 to $30,000 per $500K mid-market), or (5) confidentiality matters more than a public sale process. WETYR acquires directly across 25 AI-resistant niches.
What Happens Next
48-Hour Initial Response
WETYR responds within 48 hours with either a qualifying call request or a no-fit explanation. We don't ghost.
Mutual NDA + Financial Review
NDA in place within 24 hours of the qualifying call. We review TTM financials, customer concentration, team structure, and operational fit.
Indicative Valuation (Day 14)
You receive an indicative valuation range with structure options (cash, earnout, seller note, rollover). No commitment required.
LOI (Day 30)
If both sides want to proceed, WETYR submits a non-binding LOI with proposed structure, exclusivity period, and target close date.
Quality Of Earnings + Diligence (Days 30-90)
Independent QoE engagement. Operational diligence by WETYR. Definitive agreement drafted by counsel.
Close (Day 90-120)
Funds wired. Transition planning begins. Most sellers stay engaged in advisory or operational role through transition window if desired.
No Commission. Why That Matters.
A typical business broker takes $40,000 to $60,000 per $500K of sale price on sub-$2M deals, or $20,000 to $30,000 per $500K on mid-market deals under a Modified Lehman schedule. On a $5M transaction, that's $200,000-$600,000 of commission that comes out of seller proceeds. WETYR direct acquisitions have zero broker commission. The trade-off is structural: a single buyer (us) instead of a broker-run process with many bidders. For sellers prioritizing certainty, speed, and net proceeds, that trade is favorable. For sellers prioritizing the absolute maximum headline number, a broader sale process run by a licensed broker or M&A advisor you hire may be the better path. WETYR can also introduce you to registry buyers who fit, free.
Sell Direct vs Introductions To Buyers: Which Fits
Both paths are available through WETYR. The direct sale path is faster (60-120 days), zero-commission, and certain, because WETYR is buying for its own account. The introduction path is free: tell us about your business in confidence, we check it against registry buyers' buy boxes and, with your OK, introduce the ones who fit. You then deal with those buyers directly, using your own attorney, CPA and, if you want one, your own licensed broker or advisor. The right path depends on your specific situation. The qualifying call sorts it.
Authoritative Sources & Further Reading
WETYR works alongside primary sources, regulators, and industry data providers when working with owners and operators. The references below are the same sources our research team uses when benchmarking multiples, modeling valuations, and stress-testing assumptions. We encourage every owner, buyer, and operator to verify any data point that materially affects their decision against the underlying primary source.
Primary Federal Sources
- U.S. SBA - 7(a) Loan Program for acquisition financing eligibility, terms, and lender list.
- SEC EDGAR for public-company comparables, 10-K disclosures, and recent strategic acquirer filings.
- IRS - Sale of a Business on Section 1060 asset-allocation reporting and tax treatment of asset vs stock sales.
- U.S. Bureau of Labor Statistics - Industries at a Glance for wage, employment, and growth data by NAICS code.
- U.S. Census Economic Census for industry size, firm counts, and revenue distributions.
- Federal Reserve Economic Data for prevailing rate environment underwriting.
Standards & Reference Bodies
- AICPA for Quality of Earnings methodology and CPA standards governing transaction-related financial work.
- FINRA Rules and Guidance for understanding when a transaction crosses into broker-dealer territory.
- NACVA business valuation credentialing body and standards (CVA designation).
- USPAP - Uniform Standards of Professional Appraisal Practice for valuation engagement standards.
- Investopedia - EBITDA reference page for definitional alignment with our glossary.
- Harvard Business Review - Mergers and Acquisitions archive on integration and post-close value creation.
For deeper transaction-specific data, the GF Data and PitchBook private-company transaction databases publish quarterly multiple ranges by industry size band that we cross-reference against our own pipeline benchmarks. Owners considering a sale should also review the Pepperdine Private Capital Markets Report (free, annual) for current cost-of-capital and lender appetite data across the lower middle market. Buyers underwriting search-fund or holdco theses commonly pair Stanford GSB's Search Fund Study with the IBBA Market Pulse report, which tracks multiples for sub-$50M transactions quarterly. None of these sources replace advice from your own attorney, CPA or licensed advisor on a specific deal, but they give owners and operators the same reference points professional acquirers are using on the other side of the table.
Related WETYR Resources
Every WETYR resource ladders into a structured engagement framework. Whether you are diagnosing readiness, modeling a number, or preparing for a specific transaction phase, the resources below cover the most common owner and operator workflows. All tools are free; all guides are operator-written; all engagements start with a confidential conversation.
Engagement Pillars
Decision Tools
Operator-Written
Glossary & FAQ
Checklists & Templates
Niche Coverage
If you are not sure where to start, the Exit Readiness Score takes about four minutes and produces a one-page diagnostic on the value drivers most likely to compress your multiple. From there the natural next step is either a long-form guide covering your specific situation, a focused glossary term lookup, or a confidential introductory call with our team to discuss whether a buyer introduction, consulting, or a direct purchase by WETYR is a fit. Our team responds to every inbound inquiry within one business day.