These are the most common questions business owners ask about branding & creative. Every answer is based on our experience working with growth-stage companies doing $1M to $50M in revenue.
Frequently Asked Questions
How much does a branding agency cost?
A professional branding agency typically charges between $5,000 and $50,000 for a full brand identity project. The cost depends on scope - a basic logo and color palette runs $5,000-$10,000, while a complete brand system with positioning, messaging, visual identity, and guidelines ranges from $15,000-$50,000. WETYR builds brand systems starting at $10,000 for growth-stage companies.
What does a branding agency do?
A branding agency develops your company's market positioning, visual identity (logo, typography, colors), messaging architecture, brand voice, and guidelines. The best branding agencies go beyond aesthetics - they build brand systems that influence how you recruit talent, close deals, attract investors, and get acquired.
How long does a rebrand take?
A full rebrand typically takes 8-16 weeks depending on complexity. This includes brand audit (2 weeks), strategy and positioning (2-3 weeks), visual identity design (3-4 weeks), messaging development (2 weeks), and guidelines documentation (1-2 weeks). Rush timelines of 6 weeks are possible for simpler projects.
When should a company rebrand?
Companies should rebrand when their current brand no longer reflects what the company has become - typically after a pivot, acquisition, new market entry, leadership change, or when the brand is actively holding back growth. If investors, customers, or recruits are forming wrong impressions before you speak, it is time to rebrand.
What is brand positioning?
Brand positioning is the strategic decision about where your company sits in the market relative to competitors. It defines who you serve, what you do differently, and why anyone should care. Strong positioning means your target customer can explain what you do and why you are different in one sentence.
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