These are the most common questions business owners ask about marketing & advertising. Every answer is based on our experience working with growth-stage companies doing $1M to $50M in revenue.
Frequently Asked Questions
How much does a marketing agency charge per month?
Marketing agency retainers typically range from $3,000 to $25,000 per month depending on scope. Social media management runs $2,000-$5,000/month. Full demand generation programs including paid media, email, and content run $8,000-$20,000/month. Enterprise-level programs with ABM and multi-channel campaigns start at $15,000/month.
What is demand generation?
Demand generation is the marketing strategy focused on creating qualified interest from the right buyers at the right time. Unlike lead generation which captures existing demand, demand generation creates new demand through content, advertising, events, and thought leadership. The goal is qualified pipeline, not just leads.
How do I choose a marketing agency?
Look for agencies that specialize in your industry and revenue stage. Ask for case studies with measurable results (pipeline and revenue, not just traffic). Check if they report on business metrics or vanity metrics. The best agencies will ask about your sales process and revenue goals before talking about tactics.
What is the difference between B2B and B2C marketing?
B2B marketing targets businesses with longer sales cycles, multiple decision-makers, and higher average deal values. It relies on content, LinkedIn, email, ABM, and sales enablement. B2C marketing targets individual consumers with shorter purchase cycles using social media, display ads, and emotional messaging.
How long does it take to see results from digital marketing?
Paid media can generate leads within 2-4 weeks. SEO typically takes 3-6 months to show meaningful organic traffic growth. Email marketing shows results within 30-60 days. A comprehensive demand generation program should produce measurable pipeline impact within 90 days.
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