These are the most common questions business owners ask about social & media production. Every answer is based on our experience working with growth-stage companies doing $1M to $50M in revenue.
Frequently Asked Questions
How much does video production cost?
Professional video production costs $2,000-$25,000 per video depending on complexity. A simple talking-head video runs $1,500-$3,000. Product demos and explainer videos cost $3,000-$8,000. Brand films and commercials run $10,000-$25,000+. Social media video content packages start at $2,000-$5,000/month for 4-8 videos.
How much does social media management cost?
Social media management costs $1,500-$10,000 per month depending on scope. Basic management (3 platforms, 3-5 posts/week) runs $1,500-$3,000/month. Comprehensive programs with content creation, community management, and paid social run $5,000-$10,000/month. Enterprise programs with video, influencer management, and analytics start at $8,000/month.
Is social media marketing worth it for B2B?
Yes, especially LinkedIn. 80% of B2B leads from social media come from LinkedIn. B2B social media builds authority, generates inbound interest, supports sales enablement, and creates a content library that compounds over time. The key is creating content that demonstrates expertise, not just posting promotional material.
Should my company start a podcast?
A podcast is worth it if you can commit to at least 25 episodes (6 months weekly). One podcast episode produces a full audio episode, 5-10 social clips, a blog post, email content, and SEO-optimized show notes. It is the most efficient content engine in B2B. But inconsistency kills podcasts - if you cannot commit to weekly episodes for 6 months, wait until you can.
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