A go-to-market strategy is the plan for launching a product or entering a new market. It defines the target customer, value proposition, pricing, channels, and sales process. A strong GTM strategy reduces time to revenue and cost of acquisition.
Definition
Understanding Go-to-Market Strategy (GTM)
A go-to-market strategy is the plan for launching a product or entering a new market. It defines the target customer, value proposition, pricing, channels, and sales process. A strong GTM strategy reduces time to revenue and cost of acquisition.
Related Concepts
Related Terms
- Product-market fit
- Demand generation
- ICP
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