Total Addressable Market (TAM) is the total revenue opportunity available for a product or service if you captured 100% of the market. TAM is used by investors to assess the size of the opportunity and by companies to prioritize market segments.
Definition
Understanding Total Addressable Market (TAM)
Total Addressable Market (TAM) is the total revenue opportunity available for a product or service if you captured 100% of the market. TAM is used by investors to assess the size of the opportunity and by companies to prioritize market segments.
Related Concepts
Related Terms
- GTM
- Market research
- Fundraising
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